During my time at The Crown Estate, I wasn’t just designing interfaces—I was creating the look and feel of many projects I worked on. With a proactive approach, I often presented these ideas to stakeholders who, in many cases, were unaware that their product could have such an innovative and polished appearance. This helped raise awareness, increase user engagement, and improve project acceptance. Below are some of the assets I created during my time there:
This component library was developed to support all digital products. It includes everything from fonts to colors, as well as cards and larger interface elements. The goal was to create consistency across different areas of the business while giving layouts a unique and cohesive look.
The department needed a logo, so I designed one for the Digital Department that aligned with the visual language of other logos within the organization. Here’s a GIF I created to present the logo to the Director.
This logo was intended for the new Digital & Analytics department. Unfortunately, it wasn’t implemented, but I believe the design is still strong! Here’s an animation showcasing it.
The Digital Request HUB is a new portal for Business Analysts to request projects. The previous system was outdated and confusing because it grouped all types of requests - from ordering a new mouse to initiating a land leasing project - in one place. The redesign introduced a modern user experience with efficient triage processes. It’s currently in testing phases, but here’s a sneak peek!
Following the success of previous team logos, I was tasked with creating consistent branding for The Crown Estate’s geospatial applications and tenant app. These include RIO (Resource Identification and Optimisation), AHP (Analytical Hierarchy Process), GIS (Geographic Information System), and CETI (Carbon Emissions Transparency and Insights).
These designs ensure consistency across TCE applications while maintaining a unified look and feel.
In addition to user experience and UI design work, I created logos for the Marine Department. They lacked design resources, so I stepped in to redesign their OWEKH website and brand identity. Below are some results:
Option 2 (not accepted but still interesting)
Option 2 in context and brand lockup:
OWEKH (Offshore Wind Evidence and Knowledge Hub): The old logo didn’t follow brand guidelines or align with other designs. Here’s the updated version.
Here’s the updated version.
The Property Management team initially underestimated the need for a designer on this project and relied on a third-party CMS provider with limited capabilities. I was invited to create a design system that could be used across 17 key residential buildings. In addition to designing, building, and maintaining the CMS, I also developed the visual identity, including a logo and brand lockup. Here are some assets:
Google Play Store Hero Banner
Comms Flyer
Residents Communication
Informational Brochure
I created countless icons during this time; here are just a few examples:
Using modules from brand guidelines, I developed illustrations for web, apps, and print materials across various business areas:
I like my sugar with coffee and cream and I always judge a cover by its book.
